As specialists in all things Third Age
we help pave the way to a more age-inclusive world.
A world that creates opportunities for all
WHY YOU SHOULD CARE
It’s a mystery to us that at a time when the global population is getting older, creating both a vacuum for the next generation of manpower, and unprecedented demand for products and services catering to this ageing population, there remains little or no interest in including or communicating with the very generation that can help
with these problems.
Which is why we are on a mission to partner with forward-thinking organisations to help capitalise on the value and experience that older workers bring to the workforce.
Whilst also radically redefining the way we see, connect with and market to this generation.
LET THE NUMBERS DO THE TALKING
6789123456789
33%
As people live longer and birth rates decline, one third of the global population will be Third Age by 2050 (1)
75%
And 3 out of 4 people of the Third Age want to continue working after retirement (2)
24%
Yet a quarter of them, in the UK for example, feel that they are being forced to retire before they want to (3)
68%
And 68% of the over 55 YO's believe that the current jobs market is closed to them (4)
80%
Even so, they are wealthy. 80% of the UK's wealth is held by people of the Third Age (5)
$8.6 T
It's estimated that by 2050 the Third Age will spend a whopping $8.6 trillion PA globally (6)
5%
So why then is only 5% of the global marketing budget targeted at the over 55's? (7)
SOURCES: (1) Visual Capitalist (2) Canada Life UK (3/4) 55/Redefined (5) The Guardian, (6) World Data Lab, (7) McKinsey
HOW WE CAN HELP
We provide practical
solutions to help foster a more age-inclusive world
Although closely related, there are two sides to the A3A Practice. Twins you might say.
On the one hand we offer Consulting which focuses on culture, systems and age management
in the workplace.
On the other, we can provide marketing services from deep dive insight generation through to creative ideas tailored solely to and for the Third Age.
Regardless of the specialism, both ladder up to our overriding principle - creating a more age inclusive world
with opportunities for all.
OUR PROPRIETARY TOOLS THAT DRIVE AGE-INCLUSIVITY
EMBRACE
Organisational Development Programmes that infuse and drive a culture of age inclusivity
INTEGRATE
WISEUP
Education enrichment modules
tailored to existing and future Third Age employees
EDUCATE
PROUDAGERS
A Social/retail online platform that reflects and inspires the positive side to ageing
POPULATE
EMBRACE
As organisations move towards a post demographic future where cross generational teams are the norm not the exception, our Organisational Development programmes can help you prepare and transform your business. Our programmes include Age Diversity audits, training and workshops that specialise in unconscious bias, age-positive culture building and coaching for Friendly Fade-outs.
WISEUP
When you future proof the Third Age, you help future-proof your organisation.
Working in collaboration with Hyper Island, we provide a series of Up-skilling and re-skilling programmes
designed to help Third Age employees navigate, adapt and flourish within our ever changing world.
In return you maintain (or gain)
a relevant, productive, highly motivated workforce with a lifetime of experience.
​
PROUDAGERS
PROUDAGERS is a digital engagement platform that actively promotes a positive conversation around ageing.
Found @proudagersofinstagram, PROUDAGERS is a celebration of lives well lived, the stories, the images, the music, the food, the fashion....
​
MARKETING TO THE THIRD AGE
Sell me
a Porsche,
not a
funeral plan
The truth is, the aspirations, needs and wants of the Third Age are every bit as varied, complex and colourful as any Millennial or Gen Z consumer. They’re just different. And it’s these differences that we have a profound and deep understanding of. Knowledge, when combined with our strategic, technological and creative muscle, can help our clients deliver human centred ideas of a quality rarely experienced before
by this generation.
RECONNECT
OUR PROPRIETARY TOOLS THAT DRIVE EFFECTIVENESS
Sports
Make this yours. Add images, text and links, or connect data from your collection.
A3A.i
Actionable advice from our proprietary tool to ensure that your communications
hit the mark
CALIBRATE
THE A3A LAB
Speak quickly and easily with this audience using our A3A Lab
Keep abreast of the latest trends, concerns and questions via our consultants forum
CONVERSE
HUMAN CAPITAL
Create category busting communications, innovative service ideas or new product initiatives with our world class strategic and creative talent
CREATE
A3A.i
Our research shows that there are key elements that drive response (or suppress it).
Our proprietary tool, developed in association with Linguistic Landscapes UK, reviews your comms and scores them against these proven dimensions.
This analysis is then linked with our social media tool that identifies what Third Agers
are saying about you and your competitors.
Our experts then analyse these data sets to give you an action report so you can maximise your comms
(or bask in your genius).
​
A3A Lab
Besides research and analysis, the A3A Lab provides a curated space in which Third Agers can converse with us and their peers. This lets them do the talking . A3A monitor and curate the content as part of our ongoing research. Best of all, clients have free access to this forum to submit questions and simple concepts.
HUMAN CAPITAL
In a world driven by tech and all the competitive advantages it can deliver,
it's all too easy to forget the role that people play in bringing wonderful, brilliant and compelling ideas to life.
A3A suffers from no such illusion, which is why the quality of our team is nothing short of world class. Click on the button below to acquaint yourself with the quality of the resources available to you and your organisation.
"Talking 'bout my Generation"
TODAY THE BOOMERS
TOMORROW GEN X
The latest generation to occupy the Third Age mantle are those born between 1944 and 1964 - The Boomers. A generation that turned their collective backs on conformity, rejecting and redefining the rules that governed fashion, music, sex and freedom. Overseeing a period of extraordinary growth, the Boomers could aspire to be anything that they wanted to be. A belief and an attitude that ensured that they would be quite unlike any other Third Age that came before.
Which begs the question, as Generation X approaches the Third Age, will their aspirations and actions match those of the Boomers, or are we set to witness yet another seismic shift in what defines the Third Age?
