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WHAT WE DO
 

We provide insight, strategy and bold, actionable ideas that connect brands, organisations and services to the The Third Age

 

WHY YOU SHOULD CARE
 

As crass as it may sound, there’s “Gold in Old”.

And this Third Age is the most financially empowered generation of recent times.

If you don’t have the means and ways to communicate effectively with this high value cohort,

you risk missing out - on increased sales, improved margins and greater profitability:

The Lost Wallet, as we like to say.

A strategy to engage with the Third Age is no longer a nice to have, it’s an absolute must. 

THE NUMBERS SAY IT ALL 

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THIRD AGE

55-75

Anyone over the age of 55 and under the age of 75 is now considered a Third Ager. Yes, such a term exists.

80%

A staggering 80% of the UK's wealth is held by people of the Third Age.

$8.6 T

It's estimated that by 2050 the Third Age will spend a whopping $8.6 trillion PA globally.
 

5%

Yet only 5% of the global advertising budget is targeted at the over 55's.

75%

Which could go someway to explain why three quarters of all Third Agers ignore advertising as they believe that it no longer speaks to them.

28

Coincidentally this is the average age of an advertising agency employee in London, when for example,
the average age of the buyer of a new car in the UK is 56.
.
Could this be the reason why there is such a disconnect between advertising and the Third Age consumer?
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"Talking 'bout my Generation"

TODAY THE BOOMERS
TOMORROW GEN X

The latest generation to occupy the Third Age mantle are those born between 1944 and 1964 - The Boomers. A generation that turned their collective backs on conformity, rejecting and redefining the rules that governed fashion, music, sex and freedom. Overseeing a period of extraordinary growth, the Boomers could aspire to be anything that they wanted to be. A belief and an attitude that ensured that they would be quite unlike any other Third Age that came before.

Which begs the question, as Generation X approaches the Third Age, will their aspirations and actions match those of the Boomers, or are we set to witness yet another seismic shift in what defines the Third Age?

OUR APPROACH

PROCESS & TOOLS
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Sell me
a Porsche,
not a
funeral plan

The truth is, the aspirations, needs and wants of the Third Age are every bit as varied, complex and colourful as any Millennial or Gen Z consumer. They’re just different. And it’s these differences that we have a profound and deep understanding of. Knowledge, when combined with our strategic, technological and creative muscle, can help our clients deliver human centred ideas of a quality rarely experienced before 

by this generation. 

THE PROCESS & TOOLS THAT GIVE A3A THE EDGE

Sports

Make this yours. Add images, text and links, or connect data from your collection.

A3A.i

Actionable advice from our proprietary tool to ensure that your communications 

hit the mark

THE A3A LAB

Converse quickly and easily with this audience using our A3A Lab.

Keep abreast of the latest trends, concerns and questions via our consultants forum 

A3A CX

Understand how Third Age consumers experience and interact with your product and communications vs other cohorts and other brands

 

​

A3A MAX

Predict and Optimise marketing spend (through all channels) to maximise returns from this

well-heeled group

A3A.i

Our research shows that there are key elements that drive response (or suppress it). 

Our proprietary tool, developed in association with Linguistic Landscapes UK, reviews your comms and scores them against these proven dimensions.

This analysis is then linked with our social media tool that identifies what Third Agers 

are saying about you and your competitors.

Our experts then analyse these data sets to give you an action report so you can maximise your comms

(or bask in your genius).

​

A3A LAB

Besides research and analysis, the A3A Lab provides a curated space in which Third Agers can converse

with us and their peers. This lets them do the talking - they simply go to our site and click on 

"I have an opinion"

"I want an opinion"

A3A monitor and curate this content as part of our ongoing research.

Best of all, our clients have free access to this forum to submit questions and test out simple concepts.

A3A CX

In collaboration with our colleagues at MeshExperience, an awarded marketing effectiveness consultancy that specialises in measuring experiences, A3A CX trawls their database allowing us to identify how

Third Agers experience your product and brand vs other groups of customers.

This is research proprietary to MeshExperience

and A3A derived from their Real Time Experience tracking tool.

A3A MAX

A3A MAX demonstrates your ROI, channel by channel and will guide the development, and optimisation of your marketing mix for the best results for your given budget.

A3A MAX can also help you target those A3Agers who are ready and primed

to buy your product or service.

Developed by our marketing analytics partners, NavigationME, they have a proven

record of success using their CRM 1:1 Optimisation and their Ad-Catalyst algorithms.

Proprietary tools that will help you maximise the growth of your Third Age business

A WORD ON HUMAN CAPITAL

In a world driven by tech and all the competitive advantages it can deliver,

it's all too easy to forget the role that people play in bringing wonderful, brilliant and compelling ideas to life.

A3A suffers from no such illusion, which is why the quality of our team is nothing short

of world class. Click on the button to acquaint yourself with the quality of resources

available to you and your brand.

OUR SUPER POWER

Beyond the tools and processes, the data sets and the raw talent,

we employ something that the network agencies and Business Consultants sorely lack. 

Empathy. 

 

We know instinctively how to build trust with this cohort, we speak their language (digital, analogue, heck we even speak passable Klingon) and we understand at first hand how they feel, think and behave. 

 

Interested?

CONTACT

LANDING PAGE CREDITS

Image: David Sandison www.dsandison.com

Model: Guy Armstrong

PROCESS PAGE CREDITS

Image: Megan Egan

Model: Rosie Arnold

A3A.Agency for the Third Age Ltd. is a private limited company

Registered in the UK no. 13141486

© 2020 by A3A

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