MORE ABOUT OUR PEOPLE
Michael Constantine
With extensive brand and business leadership experience on both agency and client side, Michael has led marketing communications agencies and brands across categories and countries. Michael is an outcome-oriented leader whose major focus has been re-engineering company offerings to the changing market realities and needs.
Whether transforming domestic agencies into fully functioning marcomms operations capable of handling local and multinational clients as part of a global network (Leo Burnett Philippines
and McCann Worldgroup Malaysia), or aggressively building the reputation of the Prime Focus brand from a "garage start up " into a world leader in the visual entertainment services sector.
Now, as one of the founders of ‘A3A Agency for the Third Age’, Michael is determined to bring his leadership skills, global experience and restless energy to challenge the ageism pervasive in the ad industry and across society itself. Other than that, as a UK CAA qualified private pilot, Michael would one day like to fly a Spitfire. Or at least sit in one.
Leo Burnett Philippines
President & CEO
McCann Malaysia
President & CEO
Leo Burnett Tokyo
Head of Client Services
& New Business
Deputy Managing Director
Prime Focus
London | Mumbai | LA
Global Marketing Director
Leo Burnett Athens
Client Service Director
Leo Burnett Hong Kong
Account Director
Leo Burnett Milan
Client Service Director
Leo Burnett London
Regional Account
Management Director
A3A
CEO
Richard Irvine
As a senior creative leader with a vast amount of experience across markets, categories and platforms, Richard has helped create and shape business building ideas for some of the world’s largest brands, including McDonald’s, Nestle, P&G, PETRONAS and Coke.
A proven track record of nurturing and retaining talent, the creative departments led and mentored by Richard have delivered a Cannes Grand Prix, a WEBBY, a Gold PR Lion, D&AD Pencils, Spikes, Crystal Orbs and all manner of weirdly shaped and named trophies.
Along the way, Richard was inducted into the Philippine 4A's Hall of Fame, the first foreigner to be honoured in such a way. Proof, if ever it were needed, that good things happen when you are totally driven and passionate about what you do.
As one of the founders, and the creative lead of A3A, Richard is now on a mission to apply what he's learned over the years to help clients unlock the potential in marketing to the Third Age consumer. The key? Acute insight, Empathy with a capital E and craft, craft, craft.
Leo Burnett London
Senior Copywriter
Leo Burnett Bangkok
Associate Creative Director
Leo Burnett Vietnam
Creative Director
Leo Burnett Philippines
Chairman & Chief Creative Officer
Regional Creative Director
Leo Burnett/Beacon Tokyo
Executive Creative Director
Publicis Malaysia
Chief Creative Officer
A3A
Creative Director
Hilary Woods
Hilary was born on a Sunday and is sure that has helped her make her way. Starting out as raw trainee at Saatchi & Saatchi, she has also enjoyed spells at Leo Burnett London, BBH and Ogilvy London - as well as running a global research company. She regards BBH as her alma mater, but met Richard and Michael while at Leo Burnett. Her proudest moments include having a Nat West pig named after her (Lady Hilary), being able to recite every word of Umbongo, meeting Eddie Kidd and Brad Pitt on separate Levis shoots and being part of the Ogilvy team that launched Dove's "Campaign for real beauty", globally.
In her most recent past she worked across all the business units of American Express, logging up 12 years as their strategic global agency lead.
During this time, she became fascinated by the abandonment of the Boomers in favour of millennials by marketeers, given both their influence and their financially deep pockets. She also feels the "tech" side of digital has created a smoke and mirrors effect that has left behind what really matters in marketing - understanding and satisfying the true needs of customers. Addressing these issues is Hilary's first order of business as she takes her place as the Insight and Strategy director at A3A.
Saatchi & Saatchi
Senior Planner
Leo Burnett London
Strategic Planner
Totman Stride
Managing Director
Ogilvy London
Global Planning Partner
A3A
Head of Strategy & Insight
Richard Irvine
As a senior creative leader with a vast amount of experience across markets, categories and platforms, Richard has helped create and shape business building ideas for some of the world’s largest brands, including McDonald’s, Nestle, P&G, PETRONAS and Coke.
A proven track record of nurturing and retaining talent, the creative departments led and mentored by Richard have delivered a Cannes Grand Prix, a WEBBY, a Gold PR Lion, D&AD Pencils, Spikes, Crystal Orbs and all manner of weirdly shaped and named trophies.
Along the way, Richard was inducted into the Philippine 4A's Hall of Fame (the first foreigner to be honoured in such a way), served on numerous international, regional and domestic award juries and attended the INSEAD business school.
As one of the founders, and the creative lead of A3A, Richard is now on a mission to apply what he's learned to help clients unlock the potential in marketing to the Third Age consumer. The key? Acute insight, Empathy with a capital E and craft, craft, craft.
Prior to any of this, Richard drove an ice cream van.
Leo Burnett London
Senior Copywriter
Leo Burnett Bangkok
Associate Creative Director
Leo Burnett Vietnam
Creative Director
Leo Burnett Philippines
Chairman & Chief Creative Officer
Regional Creative Director
Leo Burnett/Beacon Tokyo
Executive Creative Director
Publicis Malaysia
Chief Creative Officer
McCann Worldgroup Malaysia
Chief Creative Officer
A3A
Head of Creative & Innovation
Hilary Woods
Hilary was born on a Sunday and is sure that has helped her make her way. Starting out as raw trainee at Saatchi & Saatchi, she has also enjoyed spells at Leo Burnett London, BBH and Ogilvy London - as well as running a global research company. She regards BBH as her alma mater, but met Richard and Michael while at Leo Burnett. Her proudest moments include having a Nat West pig named after her (Lady Hilary), being able to recite every word of Umbongo (a Nestlé fruit drink), meeting Eddie Kidd and Brad Pitt on separate Levis shoots and being part of the Ogilvy team that launched Dove's "Campaign for real beauty", globally.
In her most recent past she worked across all the business units of American Express, (Consumer, Business & Merchants) logging up 12 years as their strategic global agency lead.
During this time, she became fascinated by the abandonment of the Boomers in favour of millennials by marketers, given both their influence and their financially deep pockets. She also feels the "tech" side of digital has created a smoke and mirrors effect that has left behind what really matters in marketing - understanding and satisfying the true needs of customers. Addressing these issues is Hilary's first order of business as she takes her place as Head of Strategy and Insight at A3A.
Saatchi & Saatchi
Senior Planner
Leo Burnett London
Strategic Planner
BBH London
Planning Director
Totman Stride
Managing Director
Ogilvy London
Global Planning Partner
A3A
Head of Strategy & Insight
McGarrybowen
Global Executive Planning Director
Anne Dorst
Anne has been helping brands create long term customer loyalty with best in class customer experiences for over 20 years. Recent projects range from go to market planning for an SME, to product development and brand positioning. Her background in marketing and advertising gives her a practical, hands-on approach and expertise in understanding business and commercial objectives quickly.
She's an astute strategic thinker with a wide range of expertise in the FS and IT sectors, with a focus on customer experience. She's worked both as a client and on the agency side on brands such as American Express, Mastercard, UBS, Microsoft, HP, Sony and Ford, and well known British brands such as Barclays and Psion. Anne is also NN/G UX certified and a regular contributor to blogs, articles and the speaker circuit.
Ogilvy London
Management Partner, American Express
Publicis London
Business Director, UBS
A3A
Strategy Consultant
Collinson Group London
Strategy Director
M&C Saatchi London
Business Partner, World Services
Green Gables Consultants
Founder
Cathy Siapno
If Cathy ever decided to get a tattoo it would bear the legend “Delivering beyond expectation”. A personal mantra that has guided Cathy in every single market she’s worked in and on every assignment she’s led. As the agency business lead in SEA she helped Ariel, forever the number 2, take the number 1 slot. In APAC she helped grow Head & Shoulders into 1 Billion Dollar business. And in the Philippines she helmed the launch of Coke Zero, the most successful launch of this
variant in the region (the client’s words, not Cathy’s). Beyond leading multi-national brands for agencies such as Leo Burnett, Publicis One and Grey, Cathy used her personal time to tap into her entrepreneurial spirit and create and market her own brand of artisanal handcrafted chocolates.
Where she finds the time to sleep, is anyone’s guess.
Now, about that tattoo…
Leo Burnett Manila
AVP Account Management Director
Publicis Groupe Singapore
Regional Business Director
A3A APAC
CEO
DYR Bangkok/Singapore
Regional Account Director
Basic/FCB Manila
Senior Account Manager
Grey Global Group
Kuala Lumpur/Hong Kong
Regional Account Director
Saatchi&Saatchi Singapore
Regional Business Director
Publicis One Touch Bangkok
Client Director SEA
Smart Telecommunications
Mobile Ads Manager
Dentsu X
Regional Sr. Account Director
A3A APAC
Managing Director
Bates 141 Manila
Account Manager
JWT Manila
Account Executive
BBDO Guerrero
Sr. Account Manager
GOVT Singapore
Sr. Account Director
Havas Media Singapore
Collaboration Lead
Iking Uy
With a 15-year career that cuts across different marketing disciplines, Iking's integrated experience has shaped both the brands he's worked on and the teams he has worked with. With roles in both the Philippines and Singapore at JWT Manila, BBDO Guerrero, Havas Media SG, and Dentsu X SG, he has made a significant impact at a local, regional, and global level.
Iking believes that by applying the "learnings" and experiences from different brands, industries, and disciplines, marketers will feel compelled to think beyond the norm. An ethos that Iking is determined to apply in his new role at A3A - a new perspective for all things third Age.
All of the above, he does on the side, as he's a full-time home musician, husband, and a father of two.
Pen Roque
Pen is a seasoned business and marketing executive with nearly 25 years of consulting and operating experience across Asia and the Pacific. From being an Adman (Saatchi & Saatchi; Publicis; Cheil) to Client (Coca-Cola; Samsung, Peerless, Oishi), he's contributed at the highest levels, building an enviable reputation for delivering commercial success. This leadership experience together with his entrepreneurial attitude has allowed him to navigate
across all facets of the marketing and communication landscape. That said, at his heart, Pen loves to immerse himself in people's lives and learn from them. He has an acute appreciation of the value of the human/customer experience and how it connects desirability and viability with the bottom line. As part of A3A, he hopes to enlighten Brands and Organizations to the untapped value and commercial possibilities that this segment can offer.